GenY to the Xpower


intranetsecrets.com by Valerie
March 17, 2010, 3:42 am
Filed under: Intranet | Tags:

I love this site. Just like patientslikeme.com, now there is a site for other people like me – those who have an intranet that isn’t supported. I can’t say that I have a favorite yet, but a high ranking one is this: “A company has a strategy for parking, but not the intranet.”

So true. Facebook and other social media sites spread like wildfire and get an entire team dedicated to manage them inside corporations. Intranet has been around forever, but why does it not get any love? Is it because it’s not new and shiny like Twitter? Intranet needs to be a core part in every company’s internal communication strategy. Don’t assign one person to manage it. As a matter of fact, don’t make it anyone’s specialty. Anyone who is a communicator should know how to use it.

Train all communicators how to use it.
Include the intranet as a part of all communication plans. Direct readers/users there for more information.
Develop a governance plan.
Get upper-management support.

My intranet gets about 2,000 hits a day. We have 9,000+ employees. I’m redesigning it currently, hoping to improve its value and functionality. In the meantime, I had one user ask me how to open a document on “Compass.” Compass is the name of one page of our intranet, and it’s about just one IT project called Compass. (I happened to do the communications for that IT project, Compass, and I made sure that all communications I distributed linked back to the Compass intranet site.) Now… this user thinks the name of the whole intranet is Compass.

Clearly, our audience will go to the intranet when you tell them to, but only one project (that affects almost 8,000 of our employees) actually uses the intranet to its full potential. And I developed that plan and trained the users.

Now, all department need to catch on.

Bleh!

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