GenY to the Xpower


A humbling birthday by Valerie Hoven
April 13, 2010, 5:30 am
Filed under: HIT, Web 2.0 | Tags: , , , , , ,

Thursday, April 8, was my last day of being 25-years-old, and it was quite humbling. I hosted my first presentation among my peers, fellow healthcare marketers. The conference directors were so excited for my presentation that they gave me my own room (60 seats), and had me present twice. A total of seven people came to each session, for a total of 14 people who came to hear my wisdom on communicating technology to hospital employees.

My topic, communicating clinical information systems to hospital employees, clearly wasn’t as popular as everyone thought, including myself. I must admit though that the majority of people at this conference were fundraisers or external marketers. There were very few internal communicators. But still, while most hospitals are implementing (or already have implemented) an electronic medical record or CPOE of some sort, I learned from the 14 guests that 1) They didn’t have a communication plan for it when they did it or 2) They didn’t think about making a plan for it until they came to this session. But everyone who came to my session left with a ton of ideas as well as real samples of what we did at my hospital. Almost a third of all hospitals that implement CPOE fail the first time, so communication is important to get it right (even if it’s on the second try).

After my presentations, I went to the award ceremony that evening where I received an “honorable mention” for my internal marketing campaign on “Geek Speak,” which promoted the new CPOE program to employees. I came in second place to a hospital’s external marketing campaign for their entire cancer line, “canswer.” That link goes to the City of Hope’s campaign, but it talks about how they received a silver award, but that award is from another organization. They won first at the conference I went to.

On Friday, I finally had a few free hours on my birthday, and I went to the swim up bar for a drink where I was treated to a free pina colada. Spoke with a very nice, handsome man who loves 80s pop music. He was married, of course. #justmyluck

The rest of the conference was very helpful, as you will see here. But the marketing leaders in healthcare aren’t ready/don’t care for IT communications yet, or they are too busy with the other Web 2.0 tools, such as Facebook and Twitter. As I’ve made clear before, healthcare is changing and we’re moving online, but don’t forget about the electronic tools that reduce medical errors, ensure correct billing and remind clinicians on med/feeding times. Let the other Web 2.0 tools work for you by ensuring patients have a place to go for accurate information about your hospital. Start the conversation. Heck, start a conversation about these systems! Tell your Facebook fans about your hospital’s personal health records and how they can start keeping better track of their own healthcare and medical records.

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