GenY to the Xpower


Online Patient Communities by Valerie Hoven
March 28, 2011, 2:45 pm
Filed under: Healthcare, HIT | Tags: , ,

This article talks about how more patients are using social media to make healthcare decisions. We all knew this, but I’m curious as to what conditions/diseases are most talked about online? This article says a lot of decisions were made about gastric bypass surgery online as well as diabetes.

What are some other ones? I’m on patientslikeme.com in the transplant community. But what patients have strong communities, and which ones are strong for making healthcare decisions? I can see how transplant is strong, but we don’t need to make a lot of healthcare decisions. Diabetes patients however, do make a lot of decisions I bet, like what is the best glucose meter, etc.

So as a marketer, who are these communities? And which ones do you market towards? Both? The ones who need to make decisions? The ones with a strong relationship? Regardless, there’s so much opportunity out there. Very exciting and reassuring for us online marketers 🙂

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