GenY to the Xpower

Ironic: Most Useful Intranet Page for Employees
November 11, 2011, 3:42 pm
Filed under: Intranet

Andrew Wright (@roojwright), you know I luv ya, but I got an email from the WIC regarding the intranet homepage design, and I couldn’t help but laugh.

The competition: homepage design, and the voting is simply, “Which intranet homepage do you think would be most helpful to its employees?” And the email even includes a link to a few samples submitted. I clicked the link and got something all too familiar.


New Rule: No Coffee After 2
April 4, 2011, 7:21 pm
Filed under: Life

As a coffee addict, I drink coffee until at least 3pm before switching to soda. Well, that has to change. It’s no secret that I have too many ailments, especially for being in my 20s. And dehydration is one of them. So I’m switching to GATORADE! I love it! The orange flavor rocks. And that is my new afternoon drink. Water is just too boring. But hopefully this good habit lasts.

This is coming after losing our office Biggest Loser competition – again. And after suffering from low blood pressure and iron. I need some hydration, and I don’t like water, and coffee and soda don’t count. So I’m sort of excited for my Gatorade.

And as noted above, my illness is so secret. So really it’s the sick high school kid inside me who could never play sports who is excited to have an 8-pack of Gatorade in my apartment right now. Makes me seem cool, active and athletic. And I am 🙂 I’m healthy, a sailor and injured skier (bruised rotator cuff). Yeah, I sort of sound like a badass right now talking about my Gatorade and bruised rotator cuff!

Online Patient Communities
March 28, 2011, 2:45 pm
Filed under: Healthcare, HIT | Tags: , ,

This article talks about how more patients are using social media to make healthcare decisions. We all knew this, but I’m curious as to what conditions/diseases are most talked about online? This article says a lot of decisions were made about gastric bypass surgery online as well as diabetes.

What are some other ones? I’m on in the transplant community. But what patients have strong communities, and which ones are strong for making healthcare decisions? I can see how transplant is strong, but we don’t need to make a lot of healthcare decisions. Diabetes patients however, do make a lot of decisions I bet, like what is the best glucose meter, etc.

So as a marketer, who are these communities? And which ones do you market towards? Both? The ones who need to make decisions? The ones with a strong relationship? Regardless, there’s so much opportunity out there. Very exciting and reassuring for us online marketers 🙂

Intranet Screenshots
February 14, 2011, 4:23 pm
Filed under: Intranet | Tags: , ,

So many people post to Twitter, LinkedIn, etc. asking for intranet screen shots. While Andrew Wright (@roojwright) is quick to respond, I figured I’d collect a list of sites with intranet examples.

Warning to viewers: Know that design is only part of building an intranet. Don’t forget about function, navigation, etc. Don’t get caught up in the design and end up with a product your viewers hate just because you loved the Flash screen and green colors. (See cartoon below.)

Now you may proceed!

Slideshow of examples:

Case studies with screen shots:

@rachellai83 shares screen shots on her company’s website at Intranet Connections.

Intranet Benchmarking Forum (@ibf) shares screen shots:

And the @ibf Facebook group:!/group.php?gid=2723005032&v=photos

Intranet Innovation Winners from 2010 by @steptwodesign:

For more guidance on intranet maintenance, design and creation, visit THE LIST of Intranet Resources.

New Intranet Articles in 2011
January 12, 2011, 6:21 pm
Filed under: Intranet

What a great start to the new year! Just this week I saw these articles on Twitter.

How to transform your intranet in a week by @digitaljonathan

7 techniques to improving your intranet by @ibf

And of course the Top 12 intranet posts of 2010 by @lindabolg

A Million Dollar Direct Mail Success
December 2, 2010, 8:04 pm
Filed under: Healthcare

This is now the second article I’ve read saying that direct mail is a poor marketing tactic, calling it a “dinosaur,” fail or just an archaic type of outlet that’s “dead.” Direct mail isn’t dead. And the people who say it’s a poor marketing tactic are people who shouldn’t have a job in marketing. Your direct mail didn’t fail, you just missed the three important factors to all direct mail campaigns: a targeted audience, a clear call to action and an aesthetically pleasing look that should identify your brand. Don’t blame the mail because you failed as a marketer.

Here’s a million dollar example. Hopkins Medical Center, a leading academic medical center, uses direct mail as a major source for their patient-directed marketing. They sent letters to 300 patients who just had bariatric surgery. The letter talked about the benefits of body sculpting, and then it was signed by their doctor.

Cost for mailing 300 letters: $2,285
Net Revenue: $2,290,000
Contribution Margin: $1,079,000

For direct mail, you must have a specific call to action (ie purchase body sculpting). You must have a targeted audience (people who just had hundreds of pounds surgically removed) and a nice look to the mail (formal letter from the doctors).

At my hospital, we offer dozens of free events and classes to the community. For about a dozen of them, we send them an invitation in the mail. On average, roughly half of the people who attend the events come from direct mail. And on average we get $30 million in net revenue a year from new patients who attended an event, and half of them came because they received a postcard or letter in the mail inviting them to it.

Saying direct mail is dead is a strong statement, and it’s flat out wrong. Are we sick of junk mail? Of course! Is direct mail junk mail? It shouldn’t be.

Simple Guide to Making Intranet Content Social
November 24, 2010, 4:11 pm
Filed under: Intranet, Web 2.0

Using @roojwright’s social intranet presentation, I made a super simple list of ways to make your intranet social. This is a good start guide to new people on your intranet team, too. I thought I’d share with with all of my intranet fans. Keep in mind, we use Sharepoint, so some stuff is SP specific.

It’s a PDF because I wanted to use the little icons from Andrew Wright’s presentation.