GenY to the Xpower

Online Patient Communities by Valerie Hoven
March 28, 2011, 2:45 pm
Filed under: Healthcare, HIT | Tags: , ,

This article talks about how more patients are using social media to make healthcare decisions. We all knew this, but I’m curious as to what conditions/diseases are most talked about online? This article says a lot of decisions were made about gastric bypass surgery online as well as diabetes.

What are some other ones? I’m on in the transplant community. But what patients have strong communities, and which ones are strong for making healthcare decisions? I can see how transplant is strong, but we don’t need to make a lot of healthcare decisions. Diabetes patients however, do make a lot of decisions I bet, like what is the best glucose meter, etc.

So as a marketer, who are these communities? And which ones do you market towards? Both? The ones who need to make decisions? The ones with a strong relationship? Regardless, there’s so much opportunity out there. Very exciting and reassuring for us online marketers 🙂


Healthcare IT Communications: Presentation Posted! by Valerie Hoven
June 28, 2010, 6:57 pm
Filed under: Healthcare, HIT

OK so I finally loaded the presentation from the AAMC conference on to YouTube. To see “Geek is Chic: Communicating Technology in a Changing Healthcare World,” go to the Barnes-Jewish Hospital YouTube site. Search for the first part of two videos: Communicating Technology In A Changing Healthcare World Part 1 and Part 2. Or you can go directly to part one.

Contact me if you want to see samples, the full CPOE communication plan or other questions about how to communicate your IT projects at your hospital. P.S. I do not know how to implement CPOE in your hospital, only how to tell your employees!

AAMC “Communicating Technology” Presentation by Valerie Hoven
June 10, 2010, 9:27 pm
Filed under: HIT

So I finally loaded my presentation from the AAMC conference in Tucson. I presented “Communicating Technology in a Changing Healthcare World.” I added the audio from the conference to the slides, and I exported it as a wmv file. Well, I only have a free WordPress account, and it’s $50 to upgrade to post videos. But Facebook was free! So you can go to my Facebook page if you’re interested in viewing what I had to say about technology communications and how we told 8,000 employees and 1,700 physicians that we were implementing computerized physician order entry (CPOE).

Six things to know about replacing pagers with smartphones by Valerie Hoven
June 4, 2010, 3:48 pm
Filed under: Healthcare, HIT, tech | Tags: , , ,

So here’s a white paper that lists six things about replacing your hospital pagers with smartphones. It basically lists the first reason as “everybody else is doing it, so you should, too.” (Paraphrasing.) The next five reasons are warnings! They aren’t good for crisis communications, you will have more than one brand inside your hospital that will cause issues, there isn’t one solution for database SMS management, you will send redundant messages in efforts to reach everyone… I am NOT seeing the benefit here!

One of the essential things missing from this list is cost. Don’t forget that the price to replace a smartphone is much higher than to replace a pager. You get 100 new residents every year, and sure enough a dozen of them will drop their pagers in the toilet.

There are plenty of success stories with smartphones in hospitals, but they seem to focus on the iPhone.

So do I support smartphone adoption? Well, I sort of have to. But with all new system adoptions, a lot of planning has to go into it first, and just like the white paper says, the only benefit so far will be that we jumped on the bandwagon, but like everyone else, we will be sending pages/texts using a variety of systems, hitting the same users. What’s a better solution? How have these smartphone companies not come up with a better system for us, ie one shared database where we can send messages from one system and hit only the users we need? Sounds like a money maker!

TGIF! I’m crabby today…

Presentation help needed! by Valerie Hoven
May 28, 2010, 2:31 pm
Filed under: Healthcare, HIT, tech

So my last post was my far my most popular post ever, and I wanted to follow up with something super cool (ie my presentation from AAMC), but I don’t have the proper chord to upload the audio.

Anyway, in my job, I can spend one day entirely on intranet and one on IT comms. It might be because I’m so talented that my role expands across all practices at the hospital because all departments need me. Or it’s because I’m young and the lowest on the totem pole here, so I get the “scraps” of jobs. 🙂 Either way, it’s working out. But it means that sometimes my blog is all over the place! Hence the Gen Y name. Like the typical 20-something, both me and my job cannot be defined with a title.

While we’re still working on relaunching our intranet, I’ve been knees deep in IT communications. I was put on a new project that is so huge that I can’t even wrap my head around it. The project is really an “idea” of sorts on how to improve the patient experience through better processes and more efficient IT programs. Sounds right up my alley! Except my role is to explain that in a graphic. In my research I was introduced to Prezi. Anyone used this? I like it, but if it goes for too long I get dizzy. I want an easy program where I can do some animations of sorts. Suggestions?

Bar coding boosts patient safety by Valerie Hoven
May 6, 2010, 6:06 pm
Filed under: HIT

After implementing CPOE last summer, our next phase is bar coding. A recent study shows that it improves patient safety, and it’s being considered for a meaningful use criterion in 2013. Good thing we got it done in 2010!

We are having a beach day themed party where staff can demo the new bar code system before we go live. It’s a time to play with software! I advocated for virgin pina coladas at the event, but the higher-ups said “no thanks.” Employees LOVE free food and drinks! So why not offer them alcohol-free margaritas for their “Technology Island” software showcase event?

A humbling birthday by Valerie Hoven
April 13, 2010, 5:30 am
Filed under: HIT, Web 2.0 | Tags: , , , , , ,

Thursday, April 8, was my last day of being 25-years-old, and it was quite humbling. I hosted my first presentation among my peers, fellow healthcare marketers. The conference directors were so excited for my presentation that they gave me my own room (60 seats), and had me present twice. A total of seven people came to each session, for a total of 14 people who came to hear my wisdom on communicating technology to hospital employees.

My topic, communicating clinical information systems to hospital employees, clearly wasn’t as popular as everyone thought, including myself. I must admit though that the majority of people at this conference were fundraisers or external marketers. There were very few internal communicators. But still, while most hospitals are implementing (or already have implemented) an electronic medical record or CPOE of some sort, I learned from the 14 guests that 1) They didn’t have a communication plan for it when they did it or 2) They didn’t think about making a plan for it until they came to this session. But everyone who came to my session left with a ton of ideas as well as real samples of what we did at my hospital. Almost a third of all hospitals that implement CPOE fail the first time, so communication is important to get it right (even if it’s on the second try).

After my presentations, I went to the award ceremony that evening where I received an “honorable mention” for my internal marketing campaign on “Geek Speak,” which promoted the new CPOE program to employees. I came in second place to a hospital’s external marketing campaign for their entire cancer line, “canswer.” That link goes to the City of Hope’s campaign, but it talks about how they received a silver award, but that award is from another organization. They won first at the conference I went to.

On Friday, I finally had a few free hours on my birthday, and I went to the swim up bar for a drink where I was treated to a free pina colada. Spoke with a very nice, handsome man who loves 80s pop music. He was married, of course. #justmyluck

The rest of the conference was very helpful, as you will see here. But the marketing leaders in healthcare aren’t ready/don’t care for IT communications yet, or they are too busy with the other Web 2.0 tools, such as Facebook and Twitter. As I’ve made clear before, healthcare is changing and we’re moving online, but don’t forget about the electronic tools that reduce medical errors, ensure correct billing and remind clinicians on med/feeding times. Let the other Web 2.0 tools work for you by ensuring patients have a place to go for accurate information about your hospital. Start the conversation. Heck, start a conversation about these systems! Tell your Facebook fans about your hospital’s personal health records and how they can start keeping better track of their own healthcare and medical records.