GenY to the Xpower


Online Patient Communities by Valerie Hoven
March 28, 2011, 2:45 pm
Filed under: Healthcare, HIT | Tags: , ,

This article talks about how more patients are using social media to make healthcare decisions. We all knew this, but I’m curious as to what conditions/diseases are most talked about online? This article says a lot of decisions were made about gastric bypass surgery online as well as diabetes.

What are some other ones? I’m on patientslikeme.com in the transplant community. But what patients have strong communities, and which ones are strong for making healthcare decisions? I can see how transplant is strong, but we don’t need to make a lot of healthcare decisions. Diabetes patients however, do make a lot of decisions I bet, like what is the best glucose meter, etc.

So as a marketer, who are these communities? And which ones do you market towards? Both? The ones who need to make decisions? The ones with a strong relationship? Regardless, there’s so much opportunity out there. Very exciting and reassuring for us online marketers 🙂



Six things to know about replacing pagers with smartphones by Valerie Hoven
June 4, 2010, 3:48 pm
Filed under: Healthcare, HIT, tech | Tags: , , ,

So here’s a white paper that lists six things about replacing your hospital pagers with smartphones. It basically lists the first reason as “everybody else is doing it, so you should, too.” (Paraphrasing.) The next five reasons are warnings! They aren’t good for crisis communications, you will have more than one brand inside your hospital that will cause issues, there isn’t one solution for database SMS management, you will send redundant messages in efforts to reach everyone… I am NOT seeing the benefit here!

One of the essential things missing from this list is cost. Don’t forget that the price to replace a smartphone is much higher than to replace a pager. You get 100 new residents every year, and sure enough a dozen of them will drop their pagers in the toilet.

There are plenty of success stories with smartphones in hospitals, but they seem to focus on the iPhone.

So do I support smartphone adoption? Well, I sort of have to. But with all new system adoptions, a lot of planning has to go into it first, and just like the white paper says, the only benefit so far will be that we jumped on the bandwagon, but like everyone else, we will be sending pages/texts using a variety of systems, hitting the same users. What’s a better solution? How have these smartphone companies not come up with a better system for us, ie one shared database where we can send messages from one system and hit only the users we need? Sounds like a money maker!

TGIF! I’m crabby today…