GenY to the Xpower

Sharepoint Designer Virgin by Valerie Hoven

I’m about to use Sharepoint Designer for the first time today! Our corporate IS team won’t let us use it, but I found out that our School of Medicine WILL let us use it! (I have to manage sites for both entities sometimes, but two different organizations on two different servers…)

So I already told our Webmaster to not expect any more Web work from me today, as I’m playing with my intranet site for the rest of the day 🙂

The co-organization project is actually for our marketing departments. Sometimes the hospital writes stories about patients with lung disease, but our school of medicine might have a video  from a doctor about lung disease, so I’m creating a joint intranet site where we can post our stories, videos and podcasts and share them with each other. No use in reinventing the wheel folks! I’m thinking of making the site a wiki. Any suggestions?


A humbling birthday by Valerie Hoven
April 13, 2010, 5:30 am
Filed under: HIT, Web 2.0 | Tags: , , , , , ,

Thursday, April 8, was my last day of being 25-years-old, and it was quite humbling. I hosted my first presentation among my peers, fellow healthcare marketers. The conference directors were so excited for my presentation that they gave me my own room (60 seats), and had me present twice. A total of seven people came to each session, for a total of 14 people who came to hear my wisdom on communicating technology to hospital employees.

My topic, communicating clinical information systems to hospital employees, clearly wasn’t as popular as everyone thought, including myself. I must admit though that the majority of people at this conference were fundraisers or external marketers. There were very few internal communicators. But still, while most hospitals are implementing (or already have implemented) an electronic medical record or CPOE of some sort, I learned from the 14 guests that 1) They didn’t have a communication plan for it when they did it or 2) They didn’t think about making a plan for it until they came to this session. But everyone who came to my session left with a ton of ideas as well as real samples of what we did at my hospital. Almost a third of all hospitals that implement CPOE fail the first time, so communication is important to get it right (even if it’s on the second try).

After my presentations, I went to the award ceremony that evening where I received an “honorable mention” for my internal marketing campaign on “Geek Speak,” which promoted the new CPOE program to employees. I came in second place to a hospital’s external marketing campaign for their entire cancer line, “canswer.” That link goes to the City of Hope’s campaign, but it talks about how they received a silver award, but that award is from another organization. They won first at the conference I went to.

On Friday, I finally had a few free hours on my birthday, and I went to the swim up bar for a drink where I was treated to a free pina colada. Spoke with a very nice, handsome man who loves 80s pop music. He was married, of course. #justmyluck

The rest of the conference was very helpful, as you will see here. But the marketing leaders in healthcare aren’t ready/don’t care for IT communications yet, or they are too busy with the other Web 2.0 tools, such as Facebook and Twitter. As I’ve made clear before, healthcare is changing and we’re moving online, but don’t forget about the electronic tools that reduce medical errors, ensure correct billing and remind clinicians on med/feeding times. Let the other Web 2.0 tools work for you by ensuring patients have a place to go for accurate information about your hospital. Start the conversation. Heck, start a conversation about these systems! Tell your Facebook fans about your hospital’s personal health records and how they can start keeping better track of their own healthcare and medical records.

Print isn’t dead and other things I learned in Tucson by Valerie Hoven
April 11, 2010, 4:03 am
Filed under: HIT, Web 2.0 | Tags: , , , , ,

At the marketing conference for the Association of Academic Medical Centers, we heard from accountability consultant  Linda Galindo.

Linda was the first speaker at our conference. Generally, I don’t like conference speakers. They say the same crap. “Be the change you want to see in the world!” Yeah, thanks, never heard that before. Linda started out like that, but she ended up really good. She was funny and motivational, but she really inspired me to stop blaming other people for things at work and start holding myself accountable.   I sit there and point fingers and act like a crabby patty, when I should act like a grown up and take ownership. And Linda totally called me out on it. Brace yourselves co-workers because Monday I come in a new woman!

The other thing I learned: Print isn’t dead. I’m GenY as ever (clearly), but print isn’t dead. If used correctly, you can have strong ROI. Use Web 2.0 tools to your benefit, but don’t give up on trying for media placements in NYT or WSJ. People still read newspapers and magazines. If your hospital has its own magazine, make the articles something they want to read. Stop putting in what your CEO tells you to and put in what readers want.

Hopkins Medicine, an award winner, receives more than 200 additional subscription requests each year from the community and grateful patients because they started giving readers more straight-forward information on broader and tougher topics.

Talk about a tough topic, University of Florida – College of Medicine received a writing award for one of their stories about a 3-year-old boy who died because of a medical error. They made a mistake and told the world how they would fix it. Here’s an excerpt.

“How One Boy Changed the College of Medicine”
By Karen Dooley
University of Florida College of Medicine

It was a tragic mistake. A routine diagnostic test administered at a UF outpatient clinic went terribly wrong, and after a string of additional errors at UF and Shands HealthCare facilities over the next 48 hours, three-year-old Sebastian Ferrero was dead.

“Our investigation to date has identified a series of errors that collectively caused this tragic outcome, and the family has been made aware of our findings,” said UF pediatrics Vice Chair for Clinical Affairs Donald Novak, M.D., during a somber press conference held just 15 days after the boy’s death. “Words cannot describe our profound regret for these events.”

Although the university, the college of medicine, and Shands HealthCare took full responsibility for Sebastian’s death and a settlement was quickly reached with the boy’s parents, the story does not end there.

What happened next changed the college of medicine forever.

I’ll continue to live inside my computer and create and post content for the Web, but I must climb out every so often and remember the real world. There are real patients, and they want to hear real stories. While that story might be on a Facebook page, we can also build our reputation by having the Wall Street Journal tell our story instead. And sometimes that story comes from a pretty magazine, too.

Print isn’t dead. We just have more opportunities to tell a story now, just you have to know how to do it right.